PRESENTED BY KEVIN
You already know Elsie.
OK, you haven't heard the belting Discorock beats and bass lines or her unique, throaty vocals before -- but you meet her every time you step out of your front door.
Because Elsie represents the army of alpha-women who populate our world today.
The ones you read about in the papers out-bloking the blokes and see dominating your Facebook and Twitter feeds.
She loves partying on a weeknight, looking for love -- and lust - AND making sure her career's on track.
She's predatory but romantic, sexual but not slutty, tough but vulnerable and not only expects to get all she wants in life, but knows she deserves it.
Produced by Jim Lowe, the man behind the Stereophonics' sound, there's no autotune, vocoders or processed beats on Elsie songs -- just thumping, danceable, riff-heavy music from real musicians.
There's a new generation of ballsy women out there. This is how they roll. And Rock.
Tune in again tomorrow