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Monday, October 22, 2007

TEXT MESSAGES

I have to say, one of the biggest turn offs when it comes to music promotion today, is when a band text messages you. For me it's one step too far. It follows on from what I was writing about yesterday; that bands have to acquire their audience live, and not rely on web promotion. Thats pretty much what I was trying to get at anyway.
This has got me thinking in recent days on what alot of bands are doing wrong. When it comes to text messages; since we started BalconyTV I have been getting text messages from various very small time bands pointing out they have a gig coming up. These text messages are obviously group messages. As most of the bands are virtual unknowns, I can't understand how a text message is going to make me go out of my way to a gig.
Whats worse, is when a band text messages to say they have a single out and can you please go out and buy it to help them get in the charts. This is an awful sad, depressing statement of affairs, and unfortunatly all to familiar.
You get these type of messages through email too. Equally aggressive, invasive marketing, that is a complete turn off.
Why all these bands are releasing CDs, singles and albums is unexplainable to me. Just because they can, does not mean they should. As nobody is buying CDs at the moment, why would a person buy a CD of a complete unknown? Especially when there is competion from hundreds of other unknowns and in a time when people are more in the mood of illegelly downloading.
If I see a band or an act and am very impressed it would have me seeking out the gig/cd on my own accord. No influence is needed. In saying this, I say again, and in closing, bands and acts need to do it for the love of the music first and foremost. Playing live should facilitate that love. And if your live performance is good, and the music to booth, well then there is something and people will come back. And if loads and loads of people come back, then and only then should a CD be considered.
All over the place wannabe music journalism. Gotta love it.

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